James Gill is the 23 year old CEO of GoSquared who started the company eight years ago originally as an online ad network of "squares" but soon found that real-time web analytics was their true specialty.

About to pack in their original venture at one point and enrol at university, they were contacted by Passion Capital and given an investment to continues in the early days of the Silicon Roundabout.

Since then they have gone from strength to strength and their latest offering in February introduces e-commerce analytics.  In fact we use their product every day to track our stats over at London Real.